In the media

Pure You Articles of Interest

As all kinds of cosmetic procedures, both surgical and non-surgical, become increasingly popular 🙌, we hope to see the social stigma surrounding it diminished.   Body positivity also refers to those who seek out procedures to change their appearance.  Plastic and cosmetic procedures, when coupled with fully accredited practitioners have the ability to change lives.  We see this daily and we are passionate about delivering this message.


December 14th, 2021

We told you ice packs were the best! 

No wonder you sleep so well when all iced up during recovery.  And now this TikTok user shows us why.  You can read the full story via this link, or watch the video below.   Then race back and order your Pure You ice packs right away.  They are literally designed for this very thing.  



December 16th, 2020

The Zoom Boom or Lockdown Face! 

The pandemic has certainly brought us a little closer to...ourselves.  How many times have you been in a zoom meeting and you can't stop assessing the way you look?   Even just in a catch up with friends.   Apparently, you're not alone. 

The Zoom Boom Lockdown Face | Plastic Surgery In the News        image from the Daily Mail

Plastic surgeons (generalised) are reporting a rise in procedures brought on by us picking apart what we're looking at on the screen.   But what's also interesting is that the rise can be attributed to the new found 'down time' available to us.   We are rushing to go under the knife so we can recover at home without our work friends even knowing we've had surgery and even in some instances, taking any time off. 

Read the full story here, or a similar story from The Financial Times

September 21st, 2020

In 2016 Medicare removed the item number for an abdominoplasty leaving countless women unable to have this life changing surgery.  There have been petitions and research papers produced ever since, aiming to have it reinstated, but it remains blocked.  The latest petition closes on the 23rd September.  Please sign it here so that more post partum women can have access to this surgery.  😘😘




May 26th, 2020

Um, what?  Done.  

What happened to Khloe?

Not sure whether to find this funny or frightening, or maybe even with a slight side of relief.  On one hand it's nice to see so many people calling this behavior out, but in the same breath, it's also sad and scary to think that young women are seeing this and believing it's an accessible change.  

This isn't accessible.  Not even for a Kardashian.  Photoshop or other photo editing software has been used in this transformation, that is plain to see. So why is this ok?  Why are they the most famous women in the world, when they are blatantly editing their images? 

What do you think?  

See a fab range of 'call outs' from The Insider over the weekend.

May 25th, 2020

Now that plastic surgery and beauty procedures such as anti wrinkle treatments have been approved to re-commence after the Covid-19 lockdown restrictions, we can expect to see a crazy wait-list at injectors around the country. 

So what does your appointment look like now?

Hygiene and patient safety have always been at the forefront of any fully qualified, responsible injector and now won't be any different in regards to focus.  Some of the procedures to be implemented may be a little different though.  You may have your temperature taken as you enter the clinic, you may be asked to wait inside your car until your appointment time, you will see staff wearing PPE, you may have to fill in a Covid Consent form.  You can rest easy knowing that your clinic is maintaining their tough cleaning guidelines as well.  Of course, this has always been the case.

You may need to wait longer for your appointments now, as the demand for treatments grows and some clinics are working hard to get through their backlog of cancelled pre-covid appointments.

Read the full article here.

January 30th, 2020

Popstar Pink has said that she is happy to grow old, showing all the marks of ageing.  Wrinkles show you spent your life laughing, your nose looks like your childrens' nose and that her individuality is far more important than her face. 

She says "I am of the mindset that it's a blessing to grow old.  I pray I look older in ten years, cause that will mean I am alive."

You can read the full story at EOnline.

I applaud her choice to grow old 'gracefully'.  But if you get enhancements along the way, are you not gracefully ageing?  What does it even mean to age gracefully?  There is a lot to growing old, and it's certainly not all about aesthetics.  Growing old gracefully, to me is multi faceted.  It's about growing as a person inside too.  From your teens, through your twenties, thirties and to your forties we go through so many internal changes and they're not all bad.  


Popstar Pink says no to plastic surgery

June 11th, 2019

Cosmetic plastic surgery is a choice. 

There's no denying that it's becoming more socially acceptable to go down the path of surgery to change something about yourself. Whether you were born with a crooked nose, deformed breasts or you have experienced massive weight loss through diet or pregnancy, the option of using surgery to 'fix' things is now more accessible than ever.

In the age of all things social media, the misrepresentation of someone's looks through the use of photo apps and editing can distort reality so much that we are left questioning what is real, what is facetuned, and what surgery have they had. Coupled with the influence this has on someone who sees highly edited photos and wants to look that way themselves is a struggle for so many.

So what's the answer?  I think where plastic surgeons have a responsibility is in assessing the patients' expectations and managing them. Being appropriately trained to acknowledge when their patients' expectations are unrealistic and having meaningful conversations with them to ensure they understand the difference between what they want and what is achievable for them, I think should be at the forefront of patient consults.  When you sign your paperwork giving your authority for the surgery, you are giving your 'informed consent'.  But what is 'informed consent' and how do you give it with 100% clarity?  Informed consent by definition, via - Informed consent in healthcare means you will be given understandable and clear information about your choices so you can make the right decisions.  As much as your surgeon has their responsibility to provide clear information and provide educated expectations, the role of the patient also needs to be considered.  What can a patient do to have realistic expectations and be informed?  Read the literature your surgeon provides you.  Ask any questions you have to be comfortable that you understand risks, outcomes and any complications that may occur.  Take as much time as you need to complete the form.  Any quality surgeon's priority is always to ensure you understand all the risks, you have clear expectations and that you are pleased with your experience.

A news article came out this week talking about surgeons who use Instagram to influence.   But is it influencing,  or is it marketing?  Is it another avenue where patients can obtain their informatipn enabling them to provide their informed consent?  Where do you draw the line?  

How to give informed consent to plastic surgery


May 16th, 2019

An important opt out notice has been issued by Turner Freeman Lawyers, the lawyers who have commenced a class action against The Cosmetic Institute (TCI) on behalf of hundreds of Australian women.  These women have reported suffering intra and post surgical complications as a result of breast surgeries performed by TCI in both NSW and Qld locations.   

If you qualify to be included in this class action,  you can register your details here.

You can read the important opt out info here

The Cosmetic Institute Class Action


April 16th, 2019

Stassi Schroeder - love her! 

The Vanderpump beauty is always open and honest about her enhancements.  In 2015 Stassi underwent a breast reduction and lift, a surgery she had wanted since she was a young teen suffering with large breasts and bra indents.  Anyone who has had to live with this knows just how painful and debilitating it can be.  But her more noticeable procedure, also received whilst she was a teen and gifted to her as a high school graduation present, was a chin implant.  Yes, you read that correctly Stassi's parents gifted her a chin implant as a graduation present.  “If you’re questioning their parenting skills, whatevs,” writes the now 30 year old. “They trusted my judgment, and I was desperate for a bigger chin and more defined jawline.”  She still says that it was the best thing she ever did. 

Read the full story via Bravo TV.

Stassi's book "Next Level Basic" was released today.   Yay to Stassi for owning who she is!  🙌

Check out her amazing transformation following her chin implant.  She looks amazing!

Stassi Schroeder' amazing transformation following  chin implant | Pure You

Stassi is never one to shy away from her procedures and wears her breast surgery scars with pride (and supreme hotness) in this pic she shared to her Instagram account.

Vanderpump Rules' Stassi Schroeder shows off her breast surgery scars

Stassi was aslo proud enough to show off this pic of her surgery, half way through.

Stasi Schroeder shows off her breast surgery


April 5th, 2019

Breast implants are the most popular of cosmetic surgeries, without a doubt.  You might think "everyone's getting them!" .......and you're probably not far from the truth.  I think the line between embracing your femininity and loving your body the way it has been given to you is becoming blurred.  Well not so much blurred, but more aligned.  

Are you more likely to feel feminine with a nice set of breasts?  Maybe you will.  Do you feel more feminine with a set of post breast feeding breasts?  Maybe that's more you.  One thing is for certain though - "women should do what they want if it adds to their life satisfaction." 👌🙌

Read the full story on Huffington Post


Pure You News Huffington Post Feminist with Breast Implants

February 15, 2019

Inside Aesthetics (IA) is a new podcast, YouTube Channel and Instagram TV Channel who aim to explore the cosmetic, anti-ageing wellness world.

IA have produced 4 episodes since their launch in January.  Their latest podcast features one of our favourite surgeons - rhinoplasty specialist Dr Sharam Shahidi.   Dr Shahidi discusses all thing rhinoplasty, gives us a little insight in to his history and touches on the use of psychology in the consultation process.

Here are the ways Inside Aesthetics have advised you can listen:

For iPhones 📱 ⠀⠀⠀
- open the iTunes Store app 🎵 ⠀⠀⠀
- or download Apple Podcasts 🎤⠀⠀⠀
- or download Spotify 🎶⠀⠀⠀
- then search for ‘Inside Aesthetics’⠀⠀⠀
(And please rate us on iTunes if you like the show! 🙏🏻)⠀⠀
For Android users 📞 ⠀⠀⠀
- Download Spotify⠀⠀⠀
- or the ‘Tune In’ app (you can also listen to radio on your phone with this app!) ⠀⠀⠀
- then search for ‘Inside Aesthetics’⠀

You can also listen directly from their website by clicking on Dr Shahidi's picture below.


Dr Shahidi Talks With Inside Aesthetics | Pure You News Links


February 7, 2019

Married at First Sight's Martha shares her enhancements.  Read the full story from  

One of the questions delivered to #MAFS contestants Michael and Martha was whether they had undergone any cosmetic enhancements. 

While Michael revealed that he had a rhinoplasty to correct a broken nose, Martha admitted to a list of enhancements which included having her boobs done, a rhinoplasty and injectable treatments.  She also listed off fake nails and having her hair chemically straightened.  

"I like to look good and whatever it takes," she said.   Loving this attitude, Martha!  ....and you look gorgeous.  

Married at First Sight's Martha & Michael | Pure You News

photo source - Martha Kalifatidis on Instagram @marthaa__k

Married at First Sight's Martha | Pure You News

photo source - Martha Kalifatidis on Instagram @marthaa__k


January 18, 2019

Ada Nicodemou defends procedures.  Read the full story from  

Why should we feel the need to defend anything we chose to do to our bodies? 

Body shaming is rife on social media and it is not only relevant to larger bodies, as you may think.  Body shaming exists for all types.  

Congratulations to Ada for owning her choices and publicising them.   By the way - how amazing does she look at 41?  😍🔥


Ada Nicodemou defends boob job | Pure You Links
photo source - Ada Nicodemou on Instagram @adanicodemou


Ada Nicodemou defends boob job | Pure You Links

photo source - Ada Nicodemou on Instagram @adanicodemou